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Wednesday 10 October 2012

International Day of the Girl is a movement ...

to speak out against gender bias and advocate for girls' rights everywhere



Monday 9 July 2012

Young women are being put off sport by fears that training will make them unattractive.


Monday 25 June 2012
The Science, It's a Girl thing video was published by the European Commission as a campaign designed to attract more women to a career in science. The commission said that the video had to "speak their language to get their attention" and that it was intended to be "fun, catchy" and strike a chord with young people.

Friday 20 April 2012

We are absolutely delighted to have won the Mumsnet Award for Promoting Body Confidence in Children at the first Body Confidence Awards last night at the Houses of Parliament.


Tuesday 17 April 2012
In a looks-obsessed society where 47% of girls think the pressure to look attractive is the most negative part of being female and 38% of men would sacrifice at least a year of their life in exchange for a perfect body it is time to recognise the power of media, individuals and corporations to promote better body confidence for all.
                                                  


Thursday 23 February 2012
A small reminder that speaking out works.

Tuesday 7 February 2012
Take a moment to watch Feminist Frequency's latest installment on Lego. A very interesting historical perspective and some solutions for the future.

Friday 3 February 2012
We are delighted to be part of the growing upswell of disappointment (putting it mildly) of the Lego Friends debacle. As yet no official, or in fact satisfactory, response from Lego.

Friday 3 February 2012

Campaigners in the US have launched a new attack on retailers who persist in stereotyping and limiting girls' toys to such an extent that it's becoming plainly ridiculous!


Tuesday 10 January 2012

As Lego's attempt to woo girls is launched across the UK, there's been a backlash both here and in the US voicing widespread disappointment at the stereotyping, prettification and dumbing down of this (once) much loved children's toy.


Tuesday 13 December 2011
The infamous pink floor for girls and blue floor for boys are replaced by red and white labelling and with toys arranged by type rather than by gender.

Friday 9 December 2011
Here's the bog standard response from the BBC which everyone (as far as I know) has received.

Monday 5 December 2011
Interesting article in the Guardian today about the lack of women in public life in the UK.

Monday 28 November 2011
Sadly, this year, there are no women on the shortlist for the BBC Sports Personality of the Year. We're compiling our own list in order to prove that there are great women out there achieving great things in sport.

Monday 21 November 2011
A Government initiative to address the sexualisation of children through the media.

Sunday 20 November 2011
We have a new blog post addressing the boy experience of pinkification. We are constantly asked 'What about boys?' and here's what we think... In two parts, looking at how boys are affected through second and first-hand exposure to the excess of pink.

Sunday 20 November 2011
Our friends across the pond at Princess Free Zone have published their first book featuring Lula - a ten-year-old who has her own tool belt and helps her dad with carpentry projects.

"This campaign is way overdue. Pink does stink – it has the reek of Sugababe, Spice Girl and all things nice. It is the colour of the glass ceiling that traps young girls’ aspirations in a perfect pink bubble – pretty, pleasant and politely imprisoning."


Ros Wynne-Jones, Journalist and Author