First ever Body Confidence Awards Shortlist announced

Tuesday 17 April 2012
First ever Body Confidence Awards Shortlist announced
In a looks-obsessed society where 47% of girls think the pressure to look attractive is the most negative part of being female and 38% of men would sacrifice at least a year of their life in exchange for a perfect body it is time to recognise the power of media, individuals and corporations to promote better body confidence for all.

The All Party Parliamentary Group (APPG) on Body Image is delighted to announce the UK’s first Body Confidence Awards presented in association with bareMinerals.  Mounted by the APPG and with the support of the Campaign for Body Confidence founded in 2009, the ceremony will be held on 19 April 2012 at 7:30 PM at the House of Commons.  The Awards will recognise and celebrate the achievements and best practice of those who promote body confidence within various industries.
A judging panel made up of representatives from B-eat, the Centre for Appearance Research, All Walks Beyond the Catwalk, AnyBody, Stephanie Heart Enterprises, Mumsnet, and the Central YMCA along with Jo Swinson MP sifted through countless nominations to come up with the shortlists.
The nominees were chosen for a number of reasons including aspirational diversity in size, age and skin tone; responsible use of body imagery and the consideration of diverse body sizes, shapes and beauty; promotion of active and healthy lifestyles and less sexualised imagery.
Susie Orbach from AnyBody said: “It influences us all and affects the well-being of young women and men so it is important to acknowledge examples which promote body confidence and counteract the damage. Advertisers and marketers can be so imaginative. These are examples of the direction to aim in.”
Jo Swinson MP for East Dunbartonshire said: “With these awards we want to publicly recognise positive steps taken by industry groups, businesses and campaigners.  In highlighting their leading work and body confidence initiatives hopefully they will inspire others to follow in their footsteps.”

The nominees are:

‘The Woman’ by Breast Cancer Care; ‘Growing up’ by Dove; ‘100 Days of Summer’ by New Look; ‘Fotoshop by Adobé’ by Jesse Rosten
Boots No7 ‘Ta Dah’ range; Illamasqua; Look Good, Feel Better; MAC
Beautiful Magazine; Caitlin Moran for How to be a Woman; Gok’s Teens: The Naked Truth; Guardian Weekend Magazine: Fashion for all ages
Body Gossip; Changing Faces; Katie Piper; Miss Representation.
Central YMCA Health, Sport and Fitness Award
Curves; Dance UK’s Healthier Dancer Programme; Virgin Active’s Ooomph campaign
Body Gossip’s ‘Gossip School’ education programme; Body Image in the Primary School by Nicky Hutchinson and Chris Calland; Girlguiding UK’s Peer education initiative
Giles Deacon; Mark Fast; Vivienne Westwood
Mumsnet Award for promoting body confidence in children
Cerrie Burnell from CBeebies; Ellie Simmonds; Pinkstinks; Gok Wan
ASOS Curve; Debenhams; La Redoute; Vivienne of Holloway
Celebrity Ambassador of the Year Award
To be announced

We are delighted to be nominated and hope that these awards will play some part in highlighting the depth and breadth of the of the problem facing young people today.



"This campaign is way overdue. Pink does stink – it has the reek of Sugababe, Spice Girl and all things nice. It is the colour of the glass ceiling that traps young girls’ aspirations in a perfect pink bubble – pretty, pleasant and politely imprisoning."

Ros Wynne-Jones, Journalist and Author