And the winner is ...
We are absolutely delighted to have won the Mumsnet Award for Promoting Body Confidence in Children at the first Body Confidence Awards last night at the Houses of Parliament.
All those there agreed it was a game-changing event. By turning the spotlight on those clever enough to weave conscious thought into the business of making money by considering self-esteem, the organisers aimed to shine a light on the way forward.
Minister for Equality Lynne Featherstone said:
“Whether it’s a perfectly toned ‘six pack’ or a painfully thin ‘size zero’, men and women are bombarded everyday by airbrushed body images which bear little or no resemblance to reality. These images can cause real damage to self-esteem.”
“The government has set up a national body confidence campaign and is working closely with the media and other industries to reverse this trend and promote more honest and diverse depictions of men and women.
“The All Party Parliamentary Group is carrying out some great complementary work in this field. These awards demonstrate real support across industry to tackle the issue head on.”
The winners are:
‘Growing up’ by Dove – for communicating the 2012 Dove campaign whereby Dove brings self-esteem education to girls in the UK.
Boots No7 ‘Ta Dah’ range – for their decision to eschew retouching and for celebrating the idea of real women
Caitlin Moran for ‘How to be a Woman’ – best seller book that combines contemporary feminist observations about bodies, beauty and what it is to be a woman in an appearance oriented society with page turning humour.
Changing Faces – for their fight to change public attitudes towards people with disfigurements and their ongoing support for those with disfigurements and their families
Central YMCA Health, Sport and Fitness Award
Virgin Active’s Oomph campaign – for using a range of shapes, ages, sizes and ethnic diversity and pushing the more intrinsic benefits of being physically active
‘Body Image in the Primary School’ by Nicky Hutchinson and Chris Calland – for their realising there was nothing for teachers to use in the classroom to confront body image issues and writing an invaluable book for schools to deliver high quality lessons
All Walks Beyond the Catwalk Fashion Award
Mark Fast – for introducing the mix of realistically proportioned models within his catwalk shows at London Fashion Week since September 2009
Debenhams – Debenhams – for their ongoing Inclusivity Campaign showcasing imagery that is inspirational and realistic, by using models who are older, curvier and in Shannon Murray's case – visually disabled to inspire modern day women. modern day British women .
Mumsnet Award for Promoting Body Confidence in Children
Pinkstinks – decided by the votes of Mumsnet members
Celebrity Ambassador of the Year Award
Davina McCall – decided by public votes
"This campaign is way overdue. Pink does stink – it has the reek of Sugababe, Spice Girl and all things nice. It is the colour of the glass ceiling that traps young girls’ aspirations in a perfect pink bubble – pretty, pleasant and politely imprisoning."
Ros Wynne-Jones, Journalist and Author