Women athletes fear pressures over their appearance
Young women are being put off sport by fears that training will make them unattractive.
Those who do take part report that the portrayal of women in sport, with its emphasis on appearance, puts additional pressure on them.
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"This campaign is way overdue. Pink does stink – it has the reek of Sugababe, Spice Girl and all things nice. It is the colour of the glass ceiling that traps young girls’ aspirations in a perfect pink bubble – pretty, pleasant and politely imprisoning."
Ros Wynne-Jones, Journalist and Author